our story
Spoiler Alert: This Didn’t Start With a Business Plan...
This studio was built for the ones who care too much—in the best way. The ones who obsess over the details, break the rules on purpose, and know their brand should hit just as hard as their work. If that’s you, you’re in the right place.
Use this space to tell people why you started, what drives you, and what kind of energy you bring to the table. You don’t need a full life story—just the real story. Something like:
“I didn’t launch this business because I wanted more free time. I launched it because I couldn’t not create. After years of [insert background—maybe freelancing, working corporate, or hopping between creative jobs], I finally built something of my own—on purpose, with purpose.”
Then, speak to your approach. What makes working with you different? Strategic but human? Straight-talking? Hands-on? Let people feel your process before they even inquire.
Finally, close with a little connection. Remind them that this isn’t just a service—it’s a shared vision.
If they’ve been waiting for a brand that actually reflects their work? You’re the one to build it.
The work is bold because the vision always has been.
Not Here to Blend In. Never Have Been.
and a very real fear of becoming another watered-down version of what we thought we had to be. Instead, we leaned into clarity, aesthetic, and a little aesthetic, and a little rebellion. Now? We help others do the same—with brands that feel real, visuals that actually convert, and strategies that don’t rely on trends to work.
It started with an eye for detail, a messy middle
Creative, bold, slightly unhinged — but in a good way
Client Vibe:
Brand, Web, Content, Direction, etc.
Services:
Wherever there’s strong coffee + a signal
Located:
Some Things You Probably want to Know about
Timeless Over Trendy
Connection Over Performance
Creative with a Backbone
Substance Over Noise
We make them mean something.
Anyone can make things look good.
— A very booked-out creative
“I came in with a Pinterest board and a half-baked idea. I left with a brand that stopped people mid-scroll and a client pipeline that actually converts. It’s giving clarity, it’s giving strategy, it’s giving FINALLY.”
We launched with one client, one offering, and zero clue what we were doing—except that we were all in. It wasn’t perfect, but it was bold, and that was enough to get us moving.
Where It Started
2016
Our work started getting noticed. Bigger brands, bigger budgets, and bigger expectations. We tightened our process, found our edge, and started saying “no” to anything that didn’t feel like a hell yes.
The First Real “Oh Sh*t” Moment
2018
We refined our services, rebuilt our backend, and committed to doing things our way. This was the year we stopped trying to look like other studios—and started building what actually worked for us and our people.
The Pivot Point
2021
With a clearer vision (and stronger boundaries), we’ve grown into a small-but-mighty team doing our best work yet—partnering with creatives, founders, and brands that don’t blend in.
The Expansion Era
2024
This studio’s always been a work in progress—in the best way. Every project sharpens our vision. Every client adds depth. We’re not here to coast. We’re here to keep building — on purpose, with purpose.
And We’re Not Done Yet.
Let’s Make the Next Move →
Let's be Insta Friends →
Lily wears all the hats—and makes them look good. With a background in creative strategy and brand design, she built this studio to help people show up like they mean it. Her work combines sharp positioning, clean design, and content that actually connects.
Known for her eye, her edge, and her ability to read between the lines—Lily turns half-formed ideas into brands that stop people mid-scroll.
Lily Graham, Founder & Creative Director
Big ideas, bold brands, and a slight obsession with the details.
Emma is the systems brain behind the creative chaos. She keeps projects moving, clients informed, and deadlines sacred. Her gift? Making the entire experience feel seamless, strategic, and surprisingly fun—for both the team and the people we serve.
Emma Brand,
Project Manager
With a background in brand strategy and years spent working behind the scenes of creative businesses, Winston brings sharp insight and calm confidence to every project. He’s the go-to for untangling the messy middle, building smart offers, and finding the story beneath the surface.
Winston Cavendish,
Lead Strategist
Sarah’s approach to design blends intention with intuition. She’s known for turning vague vibes into scroll-stopping visuals and obsessing over the details most people miss. Whether it’s brand identity, web layout, or creative direction—she makes it look (and work) better.
Sarah Martinez,
Visual Designer
Meet the Team
2020 - 2022
Freelance Designer
2020 - 2022
Marketing Assistant
2020 - 2022
Executive Assistant
2020 - 2022
Operations Coordinator
2020 - 2022
Senior Brand Designer
2020 - 2022
Job Title
Work Experience
@cupertino_creative
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