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A peek behind the lens (and the invoice). What really happened, what I’d charge now, and why charging based on energy isn’t a cliché—it’s necessary.

The Photoshoot That Changed How I Price My Services

The exact questions I ask myself (and my clients) to go from “I think I want to…” to “I just sold out my launch.”

How I Turn Half-Ideas into Fully Booked Offers

You’re too close to it. This post walks through the signs of brand fatigue—and how to reignite your own spark without burning it all down.

Why Your Brand Isn’t Boring (Even If You Feel Like It Is)

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